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September 11, 2014

One of my sales people told me about a conversation with one of his customers. The customer was looking at a nice used wood desk and he was concerned because it had some signs of ware, a scratch here, a blemish there. The salesman said “don’t think of it as a used desk. Think of it as experienced as in you are experienced”.

In this case the client was an attorney. The salesman asked “do you want your potential clients to think you just passed the bar exam or do you want them to think you have been practicing for many years?”

A used piece has character. It tells a story. It has a history. It says “I am experienced, I am reliable and I know what I am doing”

A used desk may not be right for all businesses but in this case the attorney purchased the desk with character. Oh, and he also saved a boat load of money.

To find your new or used desk, chair, file or conference table check out our website or stop in our huge showroom in Cherry Hill, NJ.  Tell em JOE DESK sent you.


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